Brief

Burger King approached FiveHundred wanting to launch a new co-branded Chicken Fries product with Budweiser. As part of a long line of LTO Chicken Fry options this packaging was to showcase beer battered chicken fries to drive buzz and sales.

Strategy

I was inspired by the recently launched Budweiser packaging and set out to turn the chicken fry packaging into a can of beer, pulling inspiration from Budweiser elements.

Client: Burger King

Agency: FiveHundred° Studio

Creative Directors: Dave Klare, Luis Ferrero